Russian security vendor Kaspersky Lab has launched a strategic plan for Brazil that includes localizing key business functions and increasing management autonomy in order to double its revenues in the country over the next three years
http://www.zdnet.com/article/kaspersky-lab-launches-plan-to-double-brazil-revenues/
Russian security vendor Kaspersky Lab has launched a strategic plan for Brazil that includes localizing key business functions and increasing management autonomy in order to double its revenues in the country over the next three years.
To reflect the "substantial" growth in Brazil - the company saw a 10 percent increase in B2B sales in 2014 - management in the country will now be reporting directly to Russia rather than the Latin America business division.
The firm has also boosted its data and communications infrastructure and its São Paulo base has doubled in size to accommodate the expected increase in business, with dedicated facilities for training, product testing and customer care.
Kaspersky's growth plan is totally independent of "temporary economic challenges" that the country is currently facing, according to the company's director general for Brazil, Claudio Martinelli.
"It is important to stress that any economic fluctuation in one quarter or another does not interfere with our growth plans for the long term," Martinelli tells ZDNet.
"These plans involve bringing to Brazil services and [product] features that were usually shared with Latin America and other regions and that are now located in and run from Brazil."
Without citing investment figures, Martinelli says the Russian company will focus on boosting its local resources in functions such as engineering, technical support and marketing, which were run remotely by the global team up until now.
"It is clear to us that [Brazilian] companies will buy more security services and we are making investments that are aligned with those needs, to provide them with technical support, consulting for implementations, systems conformity and risk analysis - particularly for large enterprises," the executive says.
